There has been a lot of changes in the media industry, especially in broadcasting over the last few years which have given rise to new and dynamic ideas in TV programming. Perhaps one of the biggest advancement was the introduction of digital TV. A few years back, we had no choice but to buy VCRs or DVDs. It was either that or wait patiently for movie releases then crowd in cinemas just to get a glimpse of our favorite movies. We can confidently say that digital TV has come as a blessing in disguise for us. Now people can stream latest shows or movies without even moving a muscle, all in the comfort of their homes. All thanks to the invention of streaming services such Netflix, Apple TV and Hulu. Here are the key changes that have had an impact in our lives;

• The birth of social media
We are living in a social world these days. Long gone are the days where phone calls and mail really meant a lot to us. Receiving a phone call was more of an achievement to many of us. These were the days when mobile phones were just built for calls and messages only. The coming of smartphones was the beginning of a new era. Social media found its way in our lives and so far it’s like it has taken over the world. These days it’s absurd to hear about someone with no Facebook, Twitter or Instagram account. What is the point of interacting with just a few people in your phonebook while you can join the bandwagon and speak to the entire world? To some, adjusting to these changes has become a huge milestone. Businesses rely on social media too, another reason why it has become more of a challenge living without adapting to the new ways. Here are some of the ways social media is being used;

1. Advertising and marketing
This is the main reason why not having a Facebook or Twitter account is absurd. How do you plan on getting your business out there? Billions of people use social platforms, what better way is there of reaching out to them? In other words, advertising has just been simplified for us. Some employers would ask for your social media accounts too. Reason being, they want to see the kind of influence and followership you have on people. Some people have landed good-paying jobs just simply because they were social enough. Brands use celebrities to sell their products. There is a good reason why they settle for celebs and not just any other person.

2. Self-employment strategies
Head over to YouTube and you will be shocked by the number of vlogs, vines and tutorial videos you are going to see there. These vloggers and viners make a fortune from what they do. The music and movie industry use this platform to attract people. An exclusive music video or movie trailer can attract millions of views in just a few days. That’s how powerful technology has become.
It is no doubt that media has changed and it will be ridiculous not adapt to these changes. Life revolves around these advancements, meaning not embracing them is like missing out on life itself.